Love Story

Valerie with wedding dress in bridal store melbourne FL


The Veil

Bridal runs in the family. The owner of La Boutique  Valerie Lammon, first started working in bridal at 8 years old in her mother’s bridal store in Michigan. Valerie went on to get her degree in fashion merchandising and now with over 30 years’ experience has operated La Boutique since 2007.  Valerie personally meets every bride and assists them in finding their dream wedding dress. Her motto is “I will not sell a dress that looks bad on someone just to sell a dress”. Valerie explains, the bride has to look good in it.  She will never tell anyone something looks good if it does not, but instead, she can use her skills to find the right style of dress to flatter any figure, be it drop waist, empire, raised, etc. 

All of the alterations in the store are performed by her personally and La Boutique will also perform alterations on dresses from other stores. 

 The best thing about buying a dress from her is if you have a question about alterations or custom changes, she can tell you on the spot if and how much accurately with decades of experience. Valerie also knows ways to save brides hundreds of dollars on their dresses, ask her how. She is also a professional bra fitter and certified by the state of Florida for mastectomy fitting. La Boutique carries a full line of strapless bras and shape wear to make sure everything is in place.  Valerie and her family have Lived in Brevard County for 34 years. Her nieces regularly model for her in bridal shows.

Karie has been working with her mom part time since 2007. You can find her in the store on Saturdays and an occasional weekday while she is working on her nursing degree. Karie loves modeling in bridal shows and trying on the new samples when they come in. She has also worked in customer service for Spanx and  is our in house expert in everything Spanx, that’s good because we carry a full line of them.  With 15 years in the bridal business, Karie is a very seasoned bridal stylist just like her mother.

Whether you’ve been dreaming of your wedding day since you were small or simply want to find the most becoming gown, our range of wedding dresses is unparalleled. Whatever your wedding attire need, our nearly 3,000-square-foot  location has it—shoes, bras, veils, belts, jewelry and other accessories. 

Karie in bridal store with wedding dress in melbourne, FL